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Farishte Irani > Senior Copywriter > Dubai
I'm an adult with adult money.
This is what I spend it on.
Exhibit A
I turned this
Into this
Exhibit B
Two of my greatest passions are reading and Taylor Swift. In an AI-generated universe, they collide.
Taylor Swift X
Kinokuniya
Taylor Swift wrote Love Story after reading Romeo and Juliet. Proof that some of pop culture’s biggest ideas begin with someone picking up a book.
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Today, there are 303 million creators worldwide. But in the UAE, the average number of printed books read has fallen from seven to six in just two years.
We want to create more than ever. But we may be reading less of what helps us create.
It’s time for Kinokuniya to remind a new generation of creators where great stories begin.
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Every great story creates another.
I battled copyright issues on AI platforms to bring 18 year-old Taylor back to life, in her voice.
Video clips: HeyGen. Editing: ChatGPT. In a single evening,
Exhibit C
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