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Farishte Irani > Senior Copywriter > Dubai
Mercedes-Benz India > The Disappearing Act
Concept and Copy Lead
Publicis Emil
Mercedes-Benz wanted to celebrate their 25th anniversary in india on a shoe string budget. so we pulled a stunt that told the brand's story along with the country's story, giving the brand one of it's biggest campaigns on a budget of 1000 AED.
(Yes, that's my voice in the case study, also made on a shoe-string budget.)


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